#BlackLivesMatter

When the hashtag #BlackLivesMatter begin in 2012, not many people thought it would be as big as it is today, but it gained following because more and more black lives were taken by white police man in the UnitedStates of America (USA) and the law did very little to punish the wrong doers, which made a few worried because in the constitution everyone is equal.

The #BlackLivesMatter has been so controversial that during the 2016 Presidential candidate debate of USA, Hillary Clinton and Bernie Sanders were asked if black lives matter or all life’s matter. This was every important because black people in America make up 13% of the population, and their votes are important. Hilary Clinton could have quoted prominent black people or spoke as if she was really touched by incidents so she can gain support from the black community and those who support it. Her Public Relations Practitioners should take her to black communities and let her kiss black babies, she should engage with other races like Latin and White people so she shows unity for America, not just the voters who can make her president.

Brands and #BlackLivesMatter

In my lectures, we are taught about brands, the power they have on social media and the influence they have on people. When gay marriages were approved in America, Facebook created a hue profile maker, allowing people on Facebook to edit their profiles pictures with a rainbow hue but when black lives matter movement was trending none of that was seen, even black twitter never received support from twitter and all the tweets from #BlackLivesMatter are user generated.

One of the world’s biggest brand’s, Google, used its doodle to bring awareness to #BlackLivesMatter, through a high school contest called Doodle 4 Google. Brands do not assist hashtags like #BlackLivesMatter put these movements  a step back from the rest, this only makes it stronger because users who generate the content and make the hashtag trend become more united and stronger, people have changed their rainbow profile pictures but still #BlackLivesMatter still trends andinfluences.

“My Afrocentric Life,” by Akilah Johnson taken from https://www.washingtonpost.com/news/comic-riffs/wp/2016/03/21/d-c-student-wins-national-google-doodle-contest-with-art-that-invokes-black-lives-matter/

Public Relations needs to do more

Public Relations and Communicators need to do more like the following:

·        

Promote hashtags which have a lot of user generated content so those publics are readily available when they are needed to assist the communicator or the practitioner

·         

Communicate to top management in organizations to assist movements without looking for financial gain, to be there for people and communities in need.